Luca Schnetzler, also known as Luca Netz, is a 26-year-old entrepreneur who has made a significant impact in tech, e-commerce, and Web3. Coming from a rough childhood background, Luca tested out of high school at 16 and began his professional journey at Ring. After working at Ring for a year, Luca gained a deep understanding of direct-to-consumer sales and ventured off to create his own e-commerce company, LGC. Finding success early, Luca exited LGC after the first 6 months and shifted his focus to working with major social figures, creating brands for major celebrities like will.i.am, Kendrick Lamar, YG, Lil Pump, 6ix9ine, Jake Paul, Logan Paul, The Hype House, Jay Alvarez, and more. Luca’s influence extends to the Web3 space, where he became involved with Pudgy Penguins. As part of the leadership team, he helped transform the NFT project into a broader brand with real-world applications. Pudgy Penguins now features physical products like plush toys and children's books, along with licensing deals with manufacturers like PMI Toys. Luca's strategy focuses on leveraging the brand’s intellectual property and offering holders opportunities for commercial ventures. This approach has helped Pudgy Penguins stand out in the evolving NFT space, building long-term value for the community and expanding the brand's reach beyond digital assets.

Session

Keynote

Stable Stage

Keynote: Pudgy Penguins' Luca Netz

Wednesday, Sep. 24

12:40 PM - 13:00 PM

Luca Netz

CEO

Pudgy Penguins, Abstract

Panel

0G Stage

Building the Future of Consumer Crypto

Wednesday, Sep. 24

13:30 PM - 13:50 PM

Luca Netz+3